Original title: Guming CFO on Business Strategy, China Consumers
00:00 Seeing. This is a sector that is being shaped by price, war, subsidy wars and some of these new consumption trends. What are you seeing among the foods in the regions, their pricing competition? How is that impacting sales volumes for your franchisees? Yeah. So initially, I think it really started in April that the second half of April, but then it really went into full blown kind of war in June and then last into July and August. I think, you know, this is something that we cannot control and they’re fighting for market share. Of course, we don’t want to see all this kind of irrational price wars because it drives people into online channels. And some people just say they don’t really need this product, so they probably won’t be able to afford that. But because of this exceptionally low price or even free for them to to take that. So a lot of irrational demand, I think in the long run it may not stay so. And then in terms of if you look at it from the franchisees perspective, a