Original title: Walmart Wants to Challenge Amazon as a Streaming Aggregator, Adds Peacock as Video Partner
Walmart wants to take on Amazon Prime Video in the video aggregation space, overhauling its subscription offering with a new benefit called “Video Subscription Choice,” and adding Peacock as a partner. The retail giant on Monday announced its new plan, which includes an extension of its deal with Paramount+, originally signed three years ago. The new offering will see subscribers to its Walmart+ bundle be able to choose between a complimentary subscription to Peacock’s premium tier, or the Paramount+ essential plan. Subscribers can also switch between Paramount+ and Peacock every 90 days, if they so choose. The choice-based offering also leaves open the possibility of Walmart adding other streaming services as potential options in the future. “The additional option of Peacock Premium adds even more value and more choice to our membership, without raising the price,” said Deepak Maini, senior VP of Walmart+. “By offering the ability to switch between two top-tier video streaming service