Original title: Onion CEO Ben Collins Hasn’t Given Up on Print—or Buying Infowars
Ben Collins made a big bet. A year ago, just a few months after he’d been named CEO of The Onion, he relaunched its print edition. Once a favorite on university campuses, The Onion hadn’t published a physical issue since 2013. Common wisdom said that readership, and advertising dollars, just weren’t there for newspapers. But Collins, a fan of the satirical paper since childhood, thought “that’s dumb.” Readers celebrated The Onion’s relaunch and the ability to read all of its bitingly funny headlines on a single broadsheet. (An early headline from the relaunched edition: “I Was Honored to Die So the Print Edition of ‘The Onion’ Could Live,” written by “A. Tree.”) Collins wouldn’t give exact numbers on how many people are currently subscribed to the print edition but did say they should be enough to keep its writers’ room humming (a few weeks after we taped this episode, the Wall Street Journal reported that The Onion now boasts more than 53,000 paying subscribers). On this episode of Un